{"id":8844,"date":"2022-07-22T14:59:50","date_gmt":"2022-07-22T12:59:50","guid":{"rendered":"https:\/\/avantgarde-labs.com\/case-studies\/product-service-at-conrad-electronics\/"},"modified":"2022-07-22T16:05:58","modified_gmt":"2022-07-22T14:05:58","slug":"product-service-at-conrad-electronics","status":"publish","type":"case_studies","link":"https:\/\/avantgarde-labs.com\/en\/case-studies\/product-service-at-conrad-electronics\/","title":{"rendered":"Product Service at Conrad Electronics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8844\" class=\"elementor elementor-8844 elementor-7878\" data-elementor-post-type=\"case_studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef49c0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef49c0d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0088d29\" data-id=\"0088d29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7845c3 elementor-widget elementor-widget-heading\" data-id=\"f7845c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1617adc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1617adc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-df195a7\" data-id=\"df195a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcfeabe elementor-widget elementor-widget-text-editor\" data-id=\"fcfeabe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tConrad is one of Germany\u2019s leading B2B and B2C online retailers in the technology sector. In order to keep up with the constantly growing competitive pressure in the e-commerce sector, Conrad decided in 2017 to offer <strong>products from other retailers<\/strong> in a newly created <strong>B2B marketplace<\/strong> in addition to its own product catalogue.\r\n\r\nHowever, the envisaged 50-fold expansion of the company&#8217;s own product range from 900,000 to 50 million product data records was not feasible with the existing STEP PIM system. Not only was there a new order of magnitude in terms of product data records, but near real-time product information updating was also required.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d466783\" data-id=\"d466783\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9e6e81 elementor-widget elementor-widget-text-editor\" data-id=\"e9e6e81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFor an MVP of the new marketplace, Conrad&#8217;s own product data from the STEP platform and product data of the marketplace retailers from the Mirakl system were put into a uniform data structure. Especially due to the large differences in data quality between high-quality, curated Conrad product data records and deliveries from marketplace retailers, the decision was made to implement a <strong>customized data integration solution<\/strong>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-169a70c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"169a70c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88f2a2c\" data-id=\"88f2a2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8e3506 elementor-widget elementor-widget-heading\" data-id=\"a8e3506\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Avantgarde Labs solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bada7d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bada7d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c351a3a\" data-id=\"c351a3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-039396f elementor-widget elementor-widget-text-editor\" data-id=\"039396f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAvantgarde Labs was engaged to create a <strong>cloud-based data integration solution<\/strong> that not only consolidates the two source systems of STEP and Mirakl, but also provides near-real-time product data availability to the web shop and other target systems, such as the digital price tags in Conrad stores.\r\n\r\nThe first step in this integration solution was the <strong>interface-based connection of the two source systems<\/strong> as well as the storage and scalable retrieval of the data via a MongoDB.\r\n\r\nAn intelligent <strong>change-data capture system<\/strong> was developed to process complete source-data pools of any size at regular intervals. The service for detecting changes in product data enables the import process to be accelerated many times over, as only changed or new data needs to be processed. This means changes in the product data can be delivered to customers more quickly and errors in the web shop are corrected more promptly.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ef6d97\" data-id=\"7ef6d97\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd1d9b8 elementor-widget elementor-widget-text-editor\" data-id=\"bd1d9b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAnother implementation challenge was the detection of duplicate products, both of the individual retailers themselves and of the retailers in relation to each other. Despite BMEcat restrictions on product information, each supplier maintains its product data differently.\r\n\r\nHowever, the uniform data structure created by Mirakl was not sufficient to merge the individual product data records into one <b>golden record<\/b>. An additional module was developed for this purpose, which identifies the related data records on the basis of various characteristics, and this reduced the product catalogue from 18 million to 13 million different products.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83d57d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83d57d4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-121c4b1\" data-id=\"121c4b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d5a7c1 elementor-widget elementor-widget-heading\" data-id=\"9d5a7c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project results &amp; customer benefits<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0dc9770 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0dc9770\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0343fd2\" data-id=\"0343fd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-758412f elementor-widget elementor-widget-text-editor\" data-id=\"758412f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe cloud-based integration solution provides customers with <strong>highly up-to-date and correct information<\/strong> at all times. On the one hand, this means an <strong>improved shopping experience<\/strong> and at the same time reduces legal risks by implementing error corrections in the end customer systems as quickly as possible.\r\n\r\nRetailers in the marketplace also benefit from the high-performance data provision. Changes to their product data they report are visible in the web shop within a maximum of 2 hours.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-18e0dcd\" data-id=\"18e0dcd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29f4466 elementor-widget elementor-widget-text-editor\" data-id=\"29f4466\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAutomatically generated reports based on the developed deduplication and change-data-capture algorithms provide retailers with a deeper <strong>insight into their own data quality<\/strong> in the event of missing product information.\r\n\r\nConrad and the retailers benefit from an <strong>increase in sales<\/strong> with the solution created by Avantgarde Labs, while Conrad&#8217;s customers find an <strong>expanded offer of products with an improved shopping experience<\/strong> in the web shop.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>High-performance, quality-assured, near-real-time delivery of product data on e-commerce marketplace 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