{"id":8843,"date":"2022-07-22T14:59:50","date_gmt":"2022-07-22T12:59:50","guid":{"rendered":"https:\/\/avantgarde-labs.com\/case-studies\/automatic-keywording-and-classification\/"},"modified":"2022-07-22T15:34:33","modified_gmt":"2022-07-22T13:34:33","slug":"automatic-keywording-and-classification","status":"publish","type":"case_studies","link":"https:\/\/avantgarde-labs.com\/en\/case-studies\/automatic-keywording-and-classification\/","title":{"rendered":"Automatic Keywording and Classification"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8843\" class=\"elementor elementor-8843 elementor-628\" data-elementor-post-type=\"case_studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef49c0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef49c0d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0088d29\" data-id=\"0088d29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7845c3 elementor-widget elementor-widget-heading\" data-id=\"f7845c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1617adc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1617adc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-df195a7\" data-id=\"df195a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcfeabe elementor-widget elementor-widget-text-editor\" data-id=\"fcfeabe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">The <\/span><b>international mobility group<\/b><span style=\"font-weight: 400;\"> wants to increase the innovative capacity of its thousands of employees and has had an intranet solution developed with a state-of-the-art search function for supplying information. It is supplemented by numerous services for specialist information, which provide trade literature in the form of articles and books.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">For a <\/span><b>satisfactory information access experience<\/b><span style=\"font-weight: 400;\">, users expect search, browsing, and navigation functions like those they are used to from leading Internet search engines and e-commerce portals. These functionalities are usually based on very extensive and quality-assured metadata. However, there was little information available to describe the trade literature documents, such as only title and author. Consequently, the <\/span><b>quality of search results<\/b><span style=\"font-weight: 400;\"> fell short of user expectations.\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d466783\" data-id=\"d466783\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-221a9c0 elementor-widget elementor-widget-text-editor\" data-id=\"221a9c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">The desired potential of the new &#8220;knowledge search&#8221; via the intranet could not develop. The result was a <strong>lack of acceptance<\/strong> despite high-quality content and the new portal technology. Both more and better optimized metadata was needed to facilitate access to information through the desired filters and search functionalities. Avantgarde Labs was engaged to procure the required data and to adapt the search solution.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c36d66a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c36d66a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4187aef\" data-id=\"4187aef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ec4ed1 elementor-widget elementor-widget-heading\" data-id=\"0ec4ed1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Avantgarde Labs solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cbeaff0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbeaff0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-409c3d0\" data-id=\"409c3d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcc5fca elementor-widget elementor-widget-text-editor\" data-id=\"dcc5fca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<b>Metadata enrichment<\/b><span style=\"font-weight: 400;\"> was accomplished through the classification of the content objects in a standardized classification system \u2013 the THEMA classification scheme. The core of the search solution was to be realized with an interplay of artificial intelligence and statistical analysis. Stabilizing the classification results required the use of the largest possible, already pre-classified data set available. Avantgarde Labs was able to win the leading German library service provider, EKZ Bibliotheksservice GmbH, from its partner network to provide this learning data set.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Since the <\/span><b>search queries as well as the content objects<\/b><span style=\"font-weight: 400;\"> were available in both English and German, a language-independent representation of the data had to be created.\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2b02296\" data-id=\"2b02296\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fe8ef9 elementor-widget elementor-widget-text-editor\" data-id=\"2fe8ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">This was realized with the BERT transformer, which uses a neural network to group semantically identical terms under so-called tokens. Using Elasticsearch&#8217;s Significant Terms analysis, the mapping of the tokens to the THEMA classes in the sense of a document classification system could then be realized.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">This allowed all content objects to be enriched with the best-fitting THEMA classes. In combination with an optimized search solution, retrieval could be improved, because similar to the content objects, the user&#8217;s search queries are first abstracted using tokens and then enriched with topic classes. This enables both <\/span><b>intelligent, language-independent full-text searching<\/b><span style=\"font-weight: 400;\"> as well as topic faceting.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83d57d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83d57d4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-121c4b1\" data-id=\"121c4b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d5a7c1 elementor-widget elementor-widget-heading\" data-id=\"9d5a7c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project results &amp; customer benefits<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0dc9770 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0dc9770\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0343fd2\" data-id=\"0343fd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-758412f elementor-widget elementor-widget-text-editor\" data-id=\"758412f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">Avantgarde Labs supplemented the existing intranet solution <\/span><b>with an AI-based search solution and document classification<\/b><span style=\"font-weight: 400;\">. User queries can be better understood already during the search process, and by enriching the content objects with metadata, users have additional options for narrowing their search results.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">The <\/span><b>improved information supply<\/b><span style=\"font-weight: 400;\"> in the search as well as interest-centered search results enable an <\/span><b>increase in the user&#8217;s ability to innovate<\/b><span style=\"font-weight: 400;\">.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-18e0dcd\" data-id=\"18e0dcd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac7bd46 elementor-widget elementor-widget-text-editor\" data-id=\"ac7bd46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">In addition, AI-based metadata enrichment automates an important process step in the editorial work and supports thousands of employees in their daily knowledge work. This <\/span><b>increases user productivity<\/b><span style=\"font-weight: 400;\"> by eliminating resource-intensive administrative work.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">By the end of the project, user confidence in the intranet search had been <\/span><b>demonstrably<\/b> <b>increased<\/b><span style=\"font-weight: 400;\"> because, on the one hand, empty search results were avoided and, on the other, the answers delivered also corresponded precisely to the search queries.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Knowledge management with AI-based services: Group-wide information search improvement<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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